The Generation of Leads has always played an important role in the success of each company. Every company needs to generate leads to ensure its growth and be competitive in the market. There are thousands of strategies - we already saw it in our Lead Generation article - however, with this new year new trends arrive for the generation of leads that we cannot ignore and that we must carefully analyze to determine whether or not it applies to our strategy. In this article we leave you the 5 trends of Lead Generation that LeadMarket considers important for this 2020:

Holding a real-time event or corporate workshops is a proven lead generation strategy for IT companies. And one of the main reasons why this is a trend is that it facilitates the explanation of the advantages of using its solutions. The company can present all the advantages in a more practical and clear way; characteristics and contours of the problems you want to solve and how your solution proposal may fit.

Before you start identifying which digital marketing strategies you should adopt, it is important that you understand that you will need, at least, 9 to 12 months of work until you start seeing good results. Contrary to popular belief, generating good leads through digital marketing is a long process that has to be adjusted and optimized through time.

Channel management is the process by which you make your products or services get to the final customer. This process can be very simple, when the manufacturer sell directly to the final costumer; or it can be a lot more complex, when it involves wholesalers or resellers, for instance.