In this type of method we find different ways to acquire leads, but without a doubt, one of the most used is Email Marketing, which consists in sending by email the information of our products or services; or even an invitation to seminars or events. Always keep in mind the time and day of the shipment; and consider creativity. They are essential points. (Attention to the Data Protection Law)
Other ways to generate leads can be through the optimization and positioning of your website through SEO (Search Engine Optimization) or paid advertising – Google Ads, Facebook Ads or LinkedIn Ads (Recommended for B2B), Advertising in video – YouTube and actions that it generates in its social networks (Post daily).
Combination of OFFLINE and ONLINE methods
It is true that the online method takes much more force year after year, however, the offline method can be a way to differentiate ourselves from the competition. And that is why we also recommend creating strategies that include these two methods.
Using the Events strategy to promote a specific project or product of a company, it can be promoted both online with the help of social networks, e-mail marketing and paid advertising, and offline with Teleprospecting and contact companies to extend the invitation to event.
When we decide to make flyers to leave in the traditional mail of a company, we can include our website and a call-to-action for that person to enter in our page and leave his/her data for more information.
Another very good option is when your website have a session where the person must include their phone number in order to the company call back and explain the service or product (Call Back).