A lead is someone who has somehow shown interest in your company’s products or services. The way the person has shown its interest varies a lot, since it may have come from a cold call or an online form.
Both a Marketing Qualified Lead (MQL) and a Sales Qualified Lead are, as the name indicates, a qualified lead.
Marketeers that work at a B2B company face completely different obstacles than of those who work at B2C companies.
We already saw in the previous article the difference between MQL vs SQL, where a Lead is defined as a company / decision-maker expresses interest in acquiring our product or service.
Holding a real-time event or corporate workshops is a proven lead generation strategy for IT companies.
The Generation of Leads has always played an important role in the success of each company. Every company needs to generate leads to ensure its growth and be competitive in the market.