We already saw in the previous article the difference between MQL vs SQL, where a Lead is defined as a company / decision-maker expresses interest in acquiring our product or service. We also saw that there are several types of Lead, which, what interests us most are those qualified leads or also called hot leads, since the probability of generating transactions and converting them into customers is high. But, how can we obtain leads adapted to our business (B2B)?
The Generation of Leads has always played an important role in the success of each company. Every company needs to generate leads to ensure its growth and be competitive in the market.
There are thousands of strategies – we already saw it in our Lead Generation article – however, with this new year new trends arrive for the generation of leads that we cannot ignore and that we must carefully analyze to determine whether or not it applies to our strategy.
In this article we leave you the 5 trends of Lead Generation that LeadMarket considers important for this 2020: