Usually, a person that has interacted with your company’s website, or some sort of digital presence of yours, and revealed an interest by your contents (filled out a form, participated in a poll, etc.), providing a little bit of information (name or email), is considered a MQL.
Before you start identifying which digital marketing strategies you should adopt, it is important that you understand that you will need, at least, 9 to 12 months of work until you start seeing good results. Contrary to popular belief, generating good leads through digital marketing is a long process that has to be adjusted and optimized through time.
Holding a real-time event or corporate workshops is a proven lead generation strategy for IT companies. And one of the main reasons why this is a trend is that it facilitates the explanation of the advantages of using its solutions. The company can present all the advantages in a more practical and clear way; characteristics and contours of the problems you want to solve and how your solution proposal may fit.