The Generation of Leads has always played an important role in the success of each company. Every company needs to generate leads to ensure its growth and be competitive in the market.
There are thousands of strategies – we already saw it in our Lead Generation article – however, with this new year new trends arrive for the generation of leads that we cannot ignore and that we must carefully analyze to determine whether or not it applies to our strategy.
In this article we leave you the 5 trends of Lead Generation that LeadMarket considers important for this 2020:
Usually, a person that has interacted with your company’s website, or some sort of digital presence of yours, and revealed an interest by your contents (filled out a form, participated in a poll, etc.), providing a little bit of information (name or email), is considered a MQL.
Holding a real-time event or corporate workshops is a proven lead generation strategy for IT companies. And one of the main reasons why this is a trend is that it facilitates the explanation of the advantages of using its solutions. The company can present all the advantages in a more practical and clear way; characteristics and contours of the problems you want to solve and how your solution proposal may fit.