Usually, a person that has interacted with your company’s website, or some sort of digital presence of yours, and revealed an interest by your contents (filled out a form, participated in a poll, etc.), providing a little bit of information (name or email), is considered a MQL.
Before you start identifying which digital marketing strategies you should adopt, it is important that you understand that you will need, at least, 9 to 12 months of work until you start seeing good results. Contrary to popular belief, generating good leads through digital marketing is a long process that has to be adjusted and optimized through time.
Channel management is the process by which you make your products or services get to the final customer. This process can be very simple, when the manufacturer sell directly to the final costumer; or it can be a lot more complex, when it involves wholesalers or resellers, for instance.