The Generation of Leads has always played an important role in the success of each company. Every company needs to generate leads to ensure its growth and be competitive in the market.
There are thousands of strategies – we already saw it in our Lead Generation article – however, with this new year new trends arrive for the generation of leads that we cannot ignore and that we must carefully analyze to determine whether or not it applies to our strategy.
In this article we leave you the 5 trends of Lead Generation that LeadMarket considers important for this 2020:
Channel management is the process by which you make your products or services get to the final customer. This process can be very simple, when the manufacturer sell directly to the final costumer; or it can be a lot more complex, when it involves wholesalers or resellers, for instance.
Usually, a person that has interacted with your company’s website, or some sort of digital presence of yours, and revealed an interest by your contents (filled out a form, participated in a poll, etc.), providing a little bit of information (name or email), is considered a MQL.