Lead Generation

We already saw in the previous article the difference between MQL vs SQL, where a Lead is defined as a company / decision-maker expresses interest in acquiring our product or service. We also saw that there are several types of Lead, which, what interests us most are those qualified leads or also called hot leads, since the probability of generating transactions and converting them into customers is high. But, how can we obtain leads adapted to our business (B2B)?

MQL vs SQL

Both a Marketing Qualified Lead (MQL) and a Sales Qualified Lead are, as the name indicates, a qualified lead. However, the type of qualification varies, especially due to them being usually developed by different departments with different objectives.