A lead is someone who has somehow shown interest in your company’s products or services. The way the person has shown its interest varies a lot, since it may have come from a cold call or an online form.

B2B Digital Marketing

Marketeers that work at a B2B company face completely different obstacles than of those who work at B2C companies.

Lead Generation

We already saw in the previous article the difference between MQL vs SQL, where a Lead is defined as a company / decision-maker expresses interest in acquiring our product or service.

Trends in your Leads strategy 2020

The Generation of Leads has always played an important role in the success of each company. Every company needs to generate leads to ensure its growth and be competitive in the market.