5 Tips to Generate More Leads for Your Event!
Holding a real-time event or corporate workshops is a proven lead generation strategy for IT companies. And one of the main reasons why this is a trend is that it facilitates the explanation of the advantages of using its solutions. The company can present all the advantages in a more practical and clear way; characteristics and contours of the problems you want to solve and how your solution proposal may fit.
In our previous article, we talked about the different lead generation methods for your business, which led us to offline and online methods where “Events” were part of the most recurring offline methods.
However, to animate this strategy, you will need a series of tactics and positioning to make the event a success, with a large and quality audience and thus generate more sales.
In this article we will list 5 tips that can help you create an exemplary strategy to attract more audience to your event and maximize your ROI.
Tip # 1 – Develop a Landing Page
The landing page should have relevant information about the event, including objectives, benefits, target, day (s), time, date (s), duration, location, speaker information and, most importantly, a ” Call-To-Action “
Call-to-action is often a record in which you can request not only the most common information (Name, Email, Contact), but also information that can help you understand the needs of your audience and how they are addressed. adapt to the solution you want to present (Company size, budget, CRM, ect).
At Leadmarket, we help you build your own Landing Page with a unique domain that will give your event credibility. Including all the factors necessary to generate public attraction and the desire to attend the event.
Tip # 2 – Pre-Event Webinar
This is a great way to put your audience in the context of what your final event will look like.
The idea is to create a variety of webinars (or small web conferences) with topics related to the main content of the event in order to generate attraction.
The webinar should show information that encourages the public to learn more about the product or service, not the other way around.
It’s important to choose the right person who will do the webinar with enough preparation to motivate your audience to participate in the main event.
With the goal of calling people to your webinar, you can create another form on the same landing page as the main event or add a question to the existing form to find out if that person is available or not to attend the pre-event webinar.
The webinar should also be explained on the landing page.
Some free platforms for running a webinar are:
- Facebook Live
- Google Hangouts (https://hangouts.google.com)
- GoToWebinar (https://www.gotomeeting.com/pt-pt/webinar)
- Webinar center (https://webinar.center/start)
Tip # 3 – Invest on Digital
This is a vital part to the success of your event.
To make a proper investment, you must determine the target you are driving. Gender, age, positions, location, language, interests, and keywords. And something very important: know where to find them.
Even though Facebook is one of the easiest networks to use from; It is not always the most appropriate tool for finding the right audience. LinkedIn gets stronger every day. With over 300 million users, LinkedIn becomes a great tool for exploring your event promotion.
In addition to being on social media, it is also important to use the Email Marketing tool.
Once the prospective guest has completed the form on the landing page, he or she should manually automate or manually send an email with more information about the event topics and a reminder, date, and location.
You can use email as a pre and post event outreach tool.
Leadmarket has the best digital strategies for your business so your event gets the right audience. We create business pages for your social networking event, weekly page posts, monthly sponsored posts on the most interesting networks, banner and image creation, among other services that optimize and enhance your online corporate communication.
Tip # 4 – Telemarketing
Here are two telemarketing proposals that drive / accelerate results:
- Telemarketing to confirm attendance: If the digital strategy worked well and generated a number of leads to attend the event. A call is made to registrations / unregistered to trigger and confirm further entries / registrations.
- Telemarketing as Event Promotion: As the day of the event approaches and does not record the number of registrations you planned, use your database of customers, subscribers, and others to make calls directly to promote the event. If you have already run out of your database; turn to a specialist in generating business opportunities / event calls.
LeadMarket specializes in this type of work, with professionals dedicated to generating the best opportunities in the Iberian market. We have a database of companies and decision-making positions in Portugal and Spain; with updated information; and run campaigns with any IT solution, product or service.
Tip # 5 – Invite a Speaker / Partner / Animator
When we work alone, disclosure becomes more complex and much more difficult and will depend only on us. When we work as a team, with strategic partners or market influencers, our disclosure becomes simpler and often more efficient.
If you choose to have a speaker outside the company, invite them to join your team and also learn from them the positioning and how they interact with their audience.
When working with a partner, you should look for companies with similar activity; with market evidence; or has recognized peer awareness. We must show the benefits of establishing this connection and always offer something additional.
There are many other ways to enrich and enhance your event, but the important thing is to clarify below what your message is intended for; your solutions and your ideas. This way, your marketing strategy will be much more direct and your leads more qualified.
Enlist LeadMarket’s help in generating quality leads for your event. We have the best human resources for this job.